EA Said to Be Looking for a Buyout Opportunity
According to a recent report by Puck, the idea of the acquisition comes after EA’s fellow competitors like Blizzard and Bungie were acquired by Microsoft and Sony, respectively, earlier this year. Furthermore, it is reported that EA would prefer a merger over an all-put acquisition so that Andrew Wilson, the current CEO of the company, could remain in his post for both entities.
It wouldn’t be surprising if Apple acquires EA as both the companies go way back. For those unaware, EA was started by Trip Hawkins, who was a former Director of Marketing and Strategy at Apple. Hawkins left Apple back in 1982 to start his own venture. Plus, the acquisition could help Apple further improve its gaming service Apple Arcade by adding more exclusive, ad-free titles from EA such as its upcoming LOTR-based mobile game, and making it much better to compete with its PlayStation and Xbox counterparts.
It is also reported that EA initially wanted Disney to acquire it as it saw the possibility of a “meaningful relationship.” However, as the latter is currently focusing on expanding the subscriber base for its Disney+ platform, it did not entertain EA’s proposition.
Nonetheless, EA appears to be in a hurry for an acquisition or a merger. Hence, we shall get more updates on the same in the coming days. So, stay tuned for them, and let us know your thoughts on the idea of Apple acquiring EA in the comments below.
